AOV = total revenue ÷ number of orders. $48,000 across 600 orders is an $80 AOV. Raising AOV is often cheaper than acquiring new customers. Enter revenue and orders below.
What is Average Order Value Calculator?
Average order value (AOV) is the average amount a customer spends per transaction. Raising it is one of the highest-leverage growth moves in ecommerce — more revenue per order with no extra traffic or ad spend.
How it works
AOV = total revenue ÷ number of orders. $50,000 from 1,000 orders is a $50 AOV. Track it over time and by channel — paid social buyers often have a different AOV than organic or email.
How to use this tool
Enter your total revenue and number of orders. The calculator returns your AOV. Use it as a baseline before testing tactics like bundles, upsells, and free-shipping thresholds.
Why it matters
AOV directly affects how much you can afford to pay for a customer. Lifting AOV improves margins and unlocks more aggressive acquisition. Even a 10% AOV increase can transform unit economics on paid channels.
Frequently asked questions
How do I increase average order value?
Bundle products, offer volume discounts, add order-value-based free shipping, cross-sell complementary items, and use post-purchase upsells. Test one lever at a time.
Why does AOV matter for ad spend?
A higher AOV means each sale is worth more, so you can profitably bid higher and outspend competitors on customer acquisition.
What's a good AOV?
It's entirely category-dependent — the right benchmark is your own trend. Rising AOV alongside stable conversion is a strong sign your merchandising is working.