Run your whole online business — funnels, email, courses and checkout in one.
Kartra is an all-in-one platform for funnels, email, memberships and checkout. Here's our honest take for online businesses.
Kartra is an all-in-one marketing platform combining landing pages, funnels, email automation, checkout, memberships and courses in one system. Best for course creators, coaches and online businesses that want to replace a stack of tools with a single platform that runs the whole customer journey.
What Kartra actually does
Kartra unifies the tools an online business usually stitches together. Pages, funnels, email, checkout, memberships and affiliate management live in one platform, so the whole sales-to-delivery journey runs in one place.
Funnels & pages
Build complete sales funnels with proven templates.
Email automation
Behavior-based sequences and broadcasts.
Checkout & carts
Sell products with upsells and order bumps.
Memberships & courses
Deliver content and gated access.
Best ways to use Kartra
The workflows we actually run with Kartra for clients.
Running full funnels
Pages + email + checkout
Selling with upsells
Cart + order bumps
Delivering content
Memberships & courses
From signup to results in 4 steps
Here is exactly how a rollout goes when we run it for you.
Map your funnel
Plan the journey from ad to sale.
Build pages & emails
Use templates for both.
Set up checkout
Add upsells and order bumps.
Deliver & automate
Memberships, sequences and tracking.
Pros & cons, no sugar-coating
After using this for client work, here is where it shines and where to go in with eyes open.
✓ Pros
- Replaces many tools
- Full funnel + checkout
- Behavior-based automation
- Built-in affiliate mgmt
! Cons
- Learning curve (does a lot)
- Can feel heavy for simple needs
- Design flexibility has limits
Who Kartra is (and isn't) for
We'd rather you pick the right tool than the one that pays us. Here's our honest read on fit.
✓ A great fit if you're…
- ✓Course creators & coaches
- ✓Online businesses replacing tool stacks
- ✓Marketers wanting funnels + email
- ✓Sellers needing checkout + memberships
✕ Look elsewhere if…
- ✕People needing just a simple page
- ✕Teams wanting maximum design freedom
Kartra vs the alternatives
| Tool | Best for |
|---|---|
| Kartra | Best all-in-one funnels + checkout + email |
| ClickFunnels | Funnel-focused, different pricing |
| Kajabi | Course-first all-in-one |
How much does Kartra cost?
Kartra is billed monthly or annually across tiers by contacts/features. It replaces several separate subscriptions, which usually offsets the cost for full online businesses.
Kartra is only as good as its setup.
Buying the tool is the easy part. GrowwithBA handles onboarding, setup and the marketing that makes it actually pay off — so it drives revenue, not just sits in your stack.
Done-with-you setup
We configure and migrate so you skip the learning curve entirely.
Marketing that drives ROI
We build the campaigns that turn the tool into real revenue.
One team accountable
No finger-pointing between vendors — we own the outcome.
Is Kartra worth it? Kartra is a powerful all-in-one for online businesses tired of paying for and connecting five different tools. Running funnels, email, checkout and memberships in one place is genuinely convenient and the automation is strong. It has a learning curve and can feel heavy for simple needs, but for full online-business operations, it's a compelling single platform.
Reviewed by GrowwithBA, a performance marketing agency that uses and implements Kartra for clients. Last updated July 2026.
Frequently asked
What is Kartra?
An all-in-one platform for funnels, email, checkout, memberships and courses — replacing several separate tools.
Who is it best for?
Course creators, coaches and online businesses that want one platform for the whole customer journey.
Does it replace my email tool?
Yes — email automation is built in, along with pages, checkout and memberships.
Is there a trial?
Kartra offers a trial — start through our link.
More Kartra guides
Ready to try Kartra?
Start free through our link — or have us set it up and run the marketing around it.