A CRM that actually helps you close deals not just log them.
Close is a sales CRM with built-in calling, SMS and email for high-velocity teams. Here's our honest take after running outbound on it.
Close is a sales CRM built for speed, with calling, SMS and email built in so reps work leads from one screen. Best for SMB and startup sales teams doing outbound and inside sales who want fewer tabs, automated follow-up, and reporting that shows what's actually driving revenue.
What Close actually does
Close is built around the rep, not the manager's dashboard. Calling, SMS, email sequences and pipeline all live in one place, so a salesperson can work a list without switching tools — and everything is logged automatically.
Built-in calling + SMS
Dial and text leads straight from the CRM; every touch is logged automatically.
Email sequences
Automated multi-step follow-up that keeps deals moving without manual chasing.
Smart pipeline
See exactly where every deal sits and what to do next.
Reporting that matters
Activity and revenue reporting that shows what's really working.
Best ways to use Close
The workflows we actually run with Close for clients.
Working a cold list fast
Power dialer + logged calls
Keeping deals warm
Multi-step email/SMS sequences
Coaching reps
Activity + revenue reporting
From signup to results in 4 steps
Here is exactly how a rollout goes when we run it for you.
Import your leads
Bring in contacts and pipeline; Close maps fields fast.
Build sequences
Set up call/email/SMS cadences so no lead goes cold.
Work one screen
Reps call, email and text from a single view — all auto-logged.
Coach on data
Use reporting to double down on what closes.
Pros & cons, no sugar-coating
After using this for client work, here is where it shines and where to go in with eyes open.
✓ Pros
- Calling + SMS built in
- Fast to set up and adopt
- Great for outbound velocity
- Transparent, rep-friendly UI
! Cons
- Fewer enterprise features than Salesforce
- Not built for complex org hierarchies
- Add-ons raise the price
Who Close is (and isn't) for
We'd rather you pick the right tool than the one that pays us. Here's our honest read on fit.
✓ A great fit if you're…
- ✓SMB & startup sales teams doing outbound
- ✓Inside-sales reps living on the phone
- ✓Founders selling before a big sales org
- ✓Teams that found Salesforce too heavy
✕ Look elsewhere if…
- ✕Large enterprises needing deep customization
- ✕Marketing-led orgs wanting a full CMS/CRM suite
Close vs the alternatives
| Tool | Best for |
|---|---|
| Close | Best for SMB outbound and inside sales teams |
| HubSpot | Broader marketing suite, heavier, freemium |
| Salesforce | Enterprise power and complexity, higher cost |
How much does Close cost?
Close is billed per user, monthly or annually, across tiers that add sequences, calling minutes and reporting. It costs more than a bare CRM but folds in calling/SMS you'd otherwise buy separately.
Close is only as good as its setup.
Buying the tool is the easy part. GrowwithBA handles onboarding, setup and the marketing that makes it actually pay off — so it drives revenue, not just sits in your stack.
Done-with-you setup
We configure and migrate so you skip the learning curve entirely.
Marketing that drives ROI
We build the campaigns that turn the tool into real revenue.
One team accountable
No finger-pointing between vendors — we own the outcome.
Is Close worth it? Close is the CRM we recommend to sales teams who actually make calls. Everything is built for velocity: dial, text, email and log without leaving one screen. It's not trying to be Salesforce, and that's the point. For SMB and startup sales orgs, it's one of the fastest paths to a working, adopted CRM.
Reviewed by GrowwithBA, a performance marketing agency that uses and implements Close for clients. Last updated July 2026.
Frequently asked
Who is Close best for?
SMBs and startups running outbound or inside sales who want speed and built-in communication, not a bloated enterprise CRM.
Does Close include calling?
Yes — calling and SMS are native, with recordings and auto-logging. That's its standout feature.
Can we migrate from another CRM?
Yes. Close imports contacts and pipeline; we help teams migrate and build sequences.
Is there a trial?
Close offers a free trial — start through our link to get going.
More Close guides
Ready to try Close?
Start free through our link — or have us set it up and run the marketing around it.